Digital empowerment is now bringing about a global industry revolution. The rise of the Internet has not only created many enterprise giants and a huge virtual economy, but also made remarkable progress on the consumption. Driven by the user-centric product philosophy, a series of innovations in business models, products and services have been realized, the essence of which is a comprehensive and profound understanding and exploration of user needs through the combination of the Internet and a series of technologies and scenarios. Therefore, the concept of "Internet+" enables traditional enterprises to optimize production factors, update business systems and reconstruct business models by means of Internet and information technology and thinking, thus promoting the customer-centric supply-side reform.
In order to explore the application of digitalization in a holistic view, we may as well abstractly simplify all complex industrial chains into supply-side and demand-side. In the past, people tended to habitually take the supply side as the starting point of this chain, as it was widely accepted that manufacturers played a dominant role in product development and then sold products to customers by marketing. However, in the future, the chain should start with the value demand of the demand side. The demand for productivity on the supply side comes from the delivery of value on the demand side, which is an important shift in the digital revolution.
The global economy enters a period of digital transformation, which is a necessary option for companies to optimize efficiency, intelligent products and services, and strengthen competitiveness. It requires enterprises to continuously cultivate new capabilities from the changes in industries, customer needs and industry competition, so as to push forward the digital transformation step by step. Only through a side-to-side model throughout the entire process from demand initiation to demand satisfaction, can one-stop innovative services for the customer service and value chains truly achieve digital transformation.
In this issue of Tong Xianghui Salon, Accenture, the only listed consulting firm in the global top 500, will decipher the secrets of their side-to-side empowerment of digital transformation in enterprises.
"Accenture has been running in Greater China for more than 30 years with more than 17,000 employees. As a trusted partner of excellence in digital transformation, we are more innovatively engaging in the business and technology ecosystem to help Chinese government and companies harness the digital power to achieve transformation and improve their global competitiveness", said Zhu Wei, Global Vice President and Chairman of Accenture in Greater China.
Today, Accenture's powerful innovation network is constituted by nearly 400 innovation centers, studios and delivery centers of excellence in 35 countries comprise. Accenture integrates side-to-side capabilities in its different business segments including strategy and consulting, interactive marketing, technology services, and operational services to create maximum value for its clients with industry-specific solutions.
Also, Accenture actively develops smart technology tools, nurtures a team of top talents, and builds an open smart ecosystem to help companies turn technology into business results and in turn drive development through innovation. By its unique industry experience and expertise as well as the latest and most advanced innovative technologies and talents, Accenture is helping its clients accomplish far-reaching transformation.
Host:
Allen Gao, Alumnus of Tongji-Manheim EMBA 2018
Mr. Gao currently serves as President of Legal and Government Affairs for Accenture in Greater China. He has more than 25 years of experience working in law firms and in-house legal departments of Fortune Global 500 companies, particularly in the areas of foreign investment in China, corporate governance, compliance, dispute resolution, labor law, labor unions, government relations, business negotiations, legal department management and legal talent development. He graduated from the Law School of Huaqiao University and received his master's degree from Temple University School of Law. He is now enrolled in the Tongji University-University of Manheim EMBA program.
Other Guests:
Yuan Hong
Managing Director of Accenture Greater China
Head of Applied Intelligence Business and Head of Innovation Business
Jiang Chonglong
Managing Director of Accenture Greater China
Head of Industrial X Business
Wang Qiang
Managing Director of Accenture Greater China Industrial X
Head of travel business and CEO of Feichi Magnesium
Yue Bin
President of Accenture Greater China Intelligent Operations Division
Our Professor
Prof. Hsu
Carol Hsu is Distinguished Professor in the Management Science and Engineering Department at Tongji University. She holds a Ph.D. in information systems from the London School of Economics and Political Science. Her research interests broadly center around the institutional influences and cultural practices on the use of information systems at the individual, organizational and interorganizational levels. She has a particular interest regarding these issues in the context of information security management and organizational digital transformation. Her work has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Information Systems Journal, and other outlets. She currently serves as Senior Editor at the Journal of Strategic Information Systems and Information Systems Journal, as an Associate Editor at Information & Management, and on the editorial board of the Journal of the Association for Information Systems, and the IEEE Transactions on Engineering Management.
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